We know how to harness your brand’s core assets to effectively communicate your cause story to the right people using the right channels. We understand how to make cause related marketing work for your business in a way that is genuine, sustainable but most importantly, successful.
Around the world, consumers are more informed and empowered than ever before. It’s not enough to make CSR commitments – today’s global consumers hold brands responsible for measuring and communicating their social impact. Results are paramount. We are here to help you achieve them.
The impact of your brand’s social storytelling strategies becomes ever more powerful through intentional partnerships with non-profits and charities that complement your core strengths and business objectives. We will work closely with your brand to identify and select partners that are a good fit.
The world’s most loved brands are built upon endorsements from trusted sources. In a time when the media is becoming more unreliable by the day, it is essential that your marketing stories embrace the power of third-party credibility. We know how to reach the right audience with the right story – your story – to encourage the action you need.
B-Cause is the only specialist agency in South Africa that focuses specifically on cause related marketing, social responsibility and sustainability issues. The company was established in 2015 in response to growing international expectations for brands to become increasingly socially responsible.
B-Cause is the latest addition to the Gallimaufry Group. Gallimaufry operates at the confluence of cause, commerce and community and collectively shares over 20 years of experience providing consulting, brand-marketing and digital services to both the corporate and not for profit sectors.
We actively seek to work with purpose-driven, triple-bottom-line companies. Our aim is to support the success of forward-thinking brands that are helping to move the world towards a more sustainable future.
Isaac Newton’s Third Law of Motion states “For every action there is an equal and opposite reaction”. What this means is that in every interaction, there is a pair of forces acting on the two interacting objects. The size of the force on the first object equals the size of the force on the second object.
Would that were true in the world CSI (Corporate Social Investment).
According to the CSI Handbook 16th Edition (Published by Trialogue) total CSI in South Africa in 2013 was R7,8 billion, up 8% from the previous year. Trialogue only measures the CSI spend of Enterprise organisations. Factor in Tier Two and Tier Three companies and it is likely that this figure is well over R10 billion. And yet it’s very hard to track the impact that this investment is having and the kudos the companies are receiving for the hard-earned money they are spending. So where is the cause and effect ?
A Price Waterhouse study predicted that SA’s Ad Spend by 2018 will be R18 billion. Still the vast majority of brands that generate this massive spend have not recognised the necessity to embrace the need for and the power of social marketing.
This massive disconnect means that those still in need and brands are missing out on the opportunity to “do well by doing good”.
Although widely practiced in the United Kingdom and the USA, Cause Related Marketing (CRM) has been slow to take off in South Africa.
What is CRM?
In Cause Related Marketing, both the companies and NGOs develop win-win relationships in which companies benefit by positioning their products and services with the cause served by the NGO.
At least that is what it used to be. Today it’s more about purpose.
Consumers increasingly expect brands to integrate sustainable and responsible practices into all that they do. More than ever, brand purpose is essential to break through the noise and drive sales. Many companies are starting to make procurement decisions around socially responsible behaviour and corporate values.
Strategic social responsibility and cause related marketing are very effective marketing tools that help to grow your social impact as well as your business. More and more, brands are embracing purpose as a business-imperative strategy, not only because it’s the right thing to do but because it’s the profitable thing to do.
Benefit society and your brand
Based on 10 years of empirical research involving 50,000 companies across 30 countries, Millward Brown and Jim Stengel (Former Global Marketing Officer of P&G) created a list of the world’s 50 fastest growing brands which built the deepest relationships and achieved the greatest financial growth from 2001 to 2011. The study established a cause and effect relationship between a brands higher purpose and its financial performance.
CRM delivers numerous benefits …
B-Cause is passionately seeking to revolutionise the way brands approach their corporate social responsibility (CSR) and cause-related marketing (CRM) efforts with a central focus on developing and implementing programs that are strategically aligned to business’s core competencies and objectives.
Currently there are no brand agencies in SA that specialise in providing strategic CSR and cause related marketing services. B-Cause’s competitive advantage lies in its unique expertise in designing, developing and deploying strategic CSR/ CRM programs into business.
With our strategies, content and training, we help leading brands combine strategic storytelling with top-class branding and marketing techniques to grow their company’s reputation and social impact.