Another year, and another round of big brands using Earth Day as a way of punting their environmentally friendly products.
Over the past 2 years there has been a shameless show of brands with horrible environmental records.
Consumers are savvy and smart, so they’re not going to be swayed by today’s environmentally friendly tweets from big brands. Caution brands: Don’t use Earth Day as a cheap marketing ploy. Make a real investment and your consumers will take you from being just “liked” to loved!
When done right, with integrity and commitment to actually making a difference, brands tend to receive a greater share of the consumers wallet.
So what causes should brands be taking an interest in?
It’s clear that South Africa and the world at large is facing a water crisis that has been hailed as one of the largest global risks of our time. The impact of this water crisis on brands is now critical, and is seen as one of the largest financial risks to impact business.
Both H&M and Coca Cola are setting goals to be water neutral by 2020, and SAB Miller is leading on water innovation technology that can turn waste water into fish food.
B-Cause can help your brand partner with the right cause, and truly make a difference to your consumer, the environment you operate within and to your brand.